The most common scalp irritants in kids' shampoos are sulphates, synthetic fragrances, parabens and artificial colours. Every Twiddl product is free from all four. No hidden or harsh ingredients.
Twiddl's Cleanse & Nourish range uses a natural, glutamate-based surfactant system, the mildest cleanser class available. Ditch the sulphate-based surfactants used in most kids' and adult shampoos and try a gentle alternative.

Aloe Vera Leaf Juice provides long-lasting moisturisation and actively calms an irritated scalp. Vitamin B5 softens hair and reduces tangles, making the post-wash brush-out gentler on sensitive skin. Rosemary Extract supports healthy blood circulation to the scalp and helps deliver nutrients to the follicle. Vitamin E protects the scalp from environmental damage.

1. Sodium Cocoyl Glutamate (Shampoo — both ranges) is the primary surfactant in Twiddl's shampoo system. Glutamate-based surfactants are the mildest cleanser class available in cosmetic formulation, significantly gentler than the sulphate-based systems used in most kids' shampoos. For a sensitive scalp, the surfactant choice is an important decision, it determines whether wash day soothes or aggravates.
2. Aloe Vera Leaf Juice (Curl & Hydrate Shampoo, Cleanse & Nourish range) provides long-lasting moisturisation and actively calms an irritated scalp. Its healing properties help reduce the itchiness and discomfort that sensitive scalps commonly experience after washing.
3. Vitamin B5 (D-Panthenol) (all products) deeply moisturises and conditions both the hair shaft and scalp. A well-hydrated scalp maintains a healthier skin barrier, which is the foundation of managing sensitivity. It also reduces the post-wash tightness sensitive scalps often experience.
4. Vitamin E (Tocopherol) (all products) is a natural antioxidant that protects the scalp from environmental damage and supports the skin's natural repair process, beneficial for children with a scalp that reacts easily to external irritants.
5. Rosemary Extract (Cleanse & Nourish range) stimulates blood circulation to the scalp, improving nutrient delivery to the hair follicle and contributing to overall scalp vitality and hair health.
6. Glycine Soja Oil (all Curl & Hydrate products) is rich in antioxidants and essential fatty acids that prevent moisture loss from the scalp surface, supporting the lipid barrier that keeps sensitive skin calm and protected.
7. Shea Butter (Cleanse & Nourish Conditioner) nourishes and moisturises dry hair and the scalp, particularly at the nape and hairline where sensitivity is most commonly noticed in children.
8. Hydrolysed Rice Bran Oil (Cleanse & Nourish range) is rich in vitamins and antioxidants that nourish the scalp and support overall scalp health without heaviness or residue.

Cleanse & Nourish Shampoo and Conditioner are the recommended starting point. For children with curly or wavy hair alongside scalp sensitivity, the Curl & Hydrate range uses the same fragrance-free, clean formulation commitment. Always patch test before first use and consult a healthcare professional for diagnosed skin conditions.